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KidzAge: Full-Stack Digital Marketing for a Kids’ Toy Brand

KidzAge is a Kerala-based educational toy brand started by two 13-year-old cousins. I worked with them as their all-in-one digital marketer, handling the brand’s growth from its first product to a full online store with paid ads.

What I handled?

Social Media Marketing

I helped grow the Instagram page to 59.7K followers with 227+ posts. Several reels crossed 1M+ views, and a few reached 2M+. Content included a 100 Days Challenge series, behind-the-scenes videos, and the brand’s founder story.

Content Creation (Videos and Posters)

I planned and created reels, posters, and highlight covers in a consistent orange brand style, built around the “By Kidz. For Kidz.” identity.

Shopify Website Management

I managed the Shopify store, including product listings, updates, and keeping the store ready for sales.

SEO and Blog Updates

I optimised product pages and updated the blog regularly. The brand now appears on Google for searches like “kidzage magnetic sticks” with a 5.0-star rating.

Google Merchant Center

I set up Merchant Center so KidzAge products appear in Google Shopping and product listings. Multiple products now show up at the top of the results, giving the brand more visibility and more chances to get clicks and orders.

Meta Ads

We started by promoting a single product and getting orders directly from sales. I then studied which creatives worked best (videos, hooks, and offers) and used those insights to decide what to scale. This helped us plan how to grow the business step by step, from one product to a full range of ads and sales. Results: [number] orders, [ad spend] spent, [ROAS] achieved.

Working with KidzAge

Working with KidzAge has been one of the most meaningful projects of my career. It’s a brand built by two 13-year-old cousins with a big dream and the courage to start from scratch. I got to be part of that journey, from helping them launch their first product to growing the brand to 59.7K followers on Instagram. Along the way I handled their content, Shopify store, SEO, Google Merchant Center, and Meta Ads. Watching two kids turn an idea into a real brand, and helping them reach thousands of families across India, showed me that a good story and consistent marketing can take any brand far, no matter how young the founders are.

Digital marketing is the bridge between your brand and your audience.

Search Engine Optimisation

SEO (Search Engine Optimization) is the process of improving your website’s visibility on search engines like Google. It helps attract organic traffic by making your content more discoverable, relevant, and trustworthy to your target audience.

Social Media Marketing

Social media marketing is the use of platforms like Instagram, Facebook, and LinkedIn to promote a brand, engage with the audience, build a strong online presence, and drive traffic or sales through creative content and targeted campaigns.

Meta Ads

Meta Ads is the process of creating paid ad campaigns on Facebook and Instagram. It helps a brand reach the right audience, build brand awareness, generate leads, and drive sales effectively through targeted ads, engaging creatives, and performance tracking.

Content Writing

I create clear, engaging, and strategically crafted content that speaks to the audience’s needs—whether it's for blogs, websites, or social media—helping brands build trust, improve SEO, and drive meaningful results through the power of words.

WordPress Development

It’s a flexible solution for anyone looking to establish a strong online presence. WordPress development involves building and customizing websites using the WordPress platform. It allows for creating responsive, user-friendly, and easily manageable website.

Search Engine Marketing

Search Engine Marketing is a paid strategy used to increase your website’s visibility on search engines like Google. It helps you reach potential customers instantly through targeted ads, driving traffic, boosting conversions, and delivering fast.

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